21st Century Hustle http://21hustle.com Get At It Fri, 20 Apr 2012 03:28:01 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 PEANUT BUTTER PAUL http://21hustle.com/2012/01/12/peanut-butter-paul/ http://21hustle.com/2012/01/12/peanut-butter-paul/#comments Thu, 12 Jan 2012 05:38:44 +0000 admin http://21hustle.com/?p=3057 Lunchables Comercial feat. Peanut Butter Jelly Time. Somewhere right now kids is loosing their minds dancing around the house. I am super proud of Dj Chipman (a Miami Dj Legend) and I am glad that we were able to work on this deal and get it done. Big shout out to the creative team at mcgarry/bowen and especially Kaylyn who did the hard work of making sense of a unique licensing situation.

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RICK ROSS TOY DRIVE http://21hustle.com/2011/12/20/rick-ross-toy-drive/ http://21hustle.com/2011/12/20/rick-ross-toy-drive/#comments Tue, 20 Dec 2011 16:29:36 +0000 admin http://21hustle.com/?p=3050 For the sixth year, Rick Ross Charities spreads some holiday love in the city of Miami Gardens. The drive was filmed in my neighborhood at Scott Park (the park I grew up on) and it speaks to the diversity of our neighborhood. As State Senator Oscar Braynon II states “We are all bruhs and grew up in the same neighborhood. A politician, an athlete and a rapper.”

It was like that in Miami Gardens…It was one of those neighborhoods during the 70′s and 80′s where you moved to as soon as you got a little bit money. When me moved there, we were fresh out of Liberty City and only the 2nd Black family on the block. Over time the white neighbors faded and a new crop of aspirational black neighbors moved in. By the late 80s You had a good mix of influences from Lawyers to crackheads. But the good thing is a lot of those positive influences are still there now working to grow the community. So its good to see Ross & NFL Baller Mike McKenzie playing their roles in that process.

SL Looking Good!!

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SWIZZ BEATS INTERVIEWS CARMELO http://21hustle.com/2011/12/19/swizz-beats-interviews-carmelo/ http://21hustle.com/2011/12/19/swizz-beats-interviews-carmelo/#comments Mon, 19 Dec 2011 17:02:38 +0000 admin http://21hustle.com/?p=3036 This is a piece we shot for Haute Living Magazine during their December/January cover shoot with Carmello Anthony. The interview you see was totally unscripted and impromptu as Swizz came through the shoot just to show Melo some love. There were no PR agents, just two cats rapping. With that said I really respected how Melo handled the questions as straightforward as he could given the lockout negotiations were still in effect.

What I also love about these two is that they are both present fathers and Melo makes mention of how he decided to go ahead and change his number to 7 being that his son was born on the 7th. #proudpapa. Enjoy!

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STEVE JOBS- BILLION DOLLAR HIPPIE http://21hustle.com/2011/12/19/steve-jobs-billion-dollar-hippie/ http://21hustle.com/2011/12/19/steve-jobs-billion-dollar-hippie/#comments Mon, 19 Dec 2011 12:09:41 +0000 admin http://21hustle.com/?p=3027 Full 1 hour BBC Documentary on Steve Jobs.

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JAY Z & WARREN BUFFET COLLAB ON CARTOON http://21hustle.com/2011/10/19/jay-z-warren-buffet-collab-on-cartoon/ http://21hustle.com/2011/10/19/jay-z-warren-buffet-collab-on-cartoon/#comments Wed, 19 Oct 2011 00:42:28 +0000 admin http://21hustle.com/?p=3021 What’s that? You didn’t know Warren Buffett has been posting an online web series about kids investing in fiscally sound futures for the past three years? And that the web series was debuting on Hub TV on this Sunday? Or that Shawn Carter would be making four “guest voice” appearances on The Secret Millionaire’s Club? Are you still stuck because you don’t know what Hub TV is or if Time Warner will even let you buy it in some sort of package? Welcome to our day.

via the Observer

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PRESS PAUSE PLAY (FULL DOCUMENTARY) http://21hustle.com/2011/10/03/press-pause-play-full-documentary/ http://21hustle.com/2011/10/03/press-pause-play-full-documentary/#comments Mon, 03 Oct 2011 14:07:09 +0000 admin http://21hustle.com/?p=3007 The digital revolution of the last decade has unleashed the creativity and talent of people in an unprecedented way, and with it unlimited creative opportunites. This documentary investigates the digital landscape and the artists who shape it.

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VALEISHA BUTTERFIELD BRAND REEL http://21hustle.com/2011/09/29/valeisha-butterfield-brand-reel/ http://21hustle.com/2011/09/29/valeisha-butterfield-brand-reel/#comments Thu, 29 Sep 2011 16:34:08 +0000 admin http://21hustle.com/?p=2989 An identity reel we conceptualized and shot for client

Client: Valeisha Butterfield-Jones
Co-Founder of WEEN
National Director of Youth Voting 2012 Obama Re-election Campaign

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BET LENS ON TALENT 3 http://21hustle.com/2011/09/29/bet-lens-on-talent-3/ http://21hustle.com/2011/09/29/bet-lens-on-talent-3/#comments Thu, 29 Sep 2011 16:21:23 +0000 admin http://21hustle.com/?p=2985 Client: Johnson & Johnson + BET. New York Field Producer: Ali Muhammad

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1960 WHAT? Music Video http://21hustle.com/2011/09/29/1960-what-music-video/ http://21hustle.com/2011/09/29/1960-what-music-video/#comments Thu, 29 Sep 2011 16:01:13 +0000 admin http://21hustle.com/?p=2979

Produced by: BedStuy Film Co-Op (LLoyd Porter, Ali Muhammad)
Directed By: Shawn Peters + Ali Muhammad

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GUTTA TO GREATNESS http://21hustle.com/2011/08/09/gutta-to-greatness/ http://21hustle.com/2011/08/09/gutta-to-greatness/#comments Tue, 09 Aug 2011 18:53:25 +0000 admin http://21hustle.com/?p=2945

Music journalist, Shaheem Reid takes a trip down to the sunshine state to spend some time with Ace Hood in his hometown.

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