Lunchables Comercial feat. Peanut Butter Jelly Time. Somewhere right now kids is loosing their minds dancing around the house. I am super proud of Dj Chipman (a Miami Dj Legend) and I am glad that we were able to work on this deal and get it done. Big shout out to the creative team at mcgarry/bowen and especially Kaylyn who did the hard work of making sense of a unique licensing situation.
All posts in ADVERTISING
BOLD CHOICES
Life boils down to the choices we make.. In this spot you’ll see a character played by William Defoe who starts out at a bus station faced with a decision to make. Then we are taken through different versions of him, from a circus performer to a flamboyant fashion designer, based on his decision. The message being, be bold in your decisions and become the person you ought to be (and um drink Jim Beam).
Ironically, I had this same process go through my head last night. I wondered what would have become of me if I’d never decided to move to New York or if I had given up when I’d run out of money after the first few weeks. Then I realized..It didn’t matter.
I am who I am now. Where will I go next is the question I want to answer.
NAILGUN'S AURA
from dexigner.com
How does a company showcase to the world how much they are capable of creatively? They can wait for the perfect job to come to them, or in the case of design/production studio nailgun, you can bring your own ideas to life – such as with their spec spot for Converse, which deeply taps into the company’s wide spectrum of creativity services.
“Aura” is a full-on display of nailgun*’s ability to execute a project from soup to nuts: from the initial conceptual thinking stages, to staging complex live action shoots that integrate memorable 3D characters, award-winning motion graphics, typography, editorial and visual effects.
“We invested a lot of time and money on this because we felt we needed to show the broadcast and advertising community, who primarily know us for our design and motion graphics work, just how versatile we are,” said Michael Waldron, nailgun* Co-Founder/Creative Director. “We wanted to showcase our character-based animation work and how seamlessly we can meld it with our design and live action capabilities. Converse seemed like a natural to work with for this because, it is one of those brands that people love to personalize and make their own.”
ASTON MARTIN: TRUE POWER SHOULD BE SHARED
The making of Aston Martin’s Epic ad for the Rapide, which co-stars Swizz Beatz. Who also worked on the score and help design the car itself. View the film in its entirety here.