from dexigner.com
How does a company showcase to the world how much they are capable of creatively? They can wait for the perfect job to come to them, or in the case of design/production studio nailgun, you can bring your own ideas to life – such as with their spec spot for Converse, which deeply taps into the company’s wide spectrum of creativity services.
“Aura” is a full-on display of nailgun*’s ability to execute a project from soup to nuts: from the initial conceptual thinking stages, to staging complex live action shoots that integrate memorable 3D characters, award-winning motion graphics, typography, editorial and visual effects.
“We invested a lot of time and money on this because we felt we needed to show the broadcast and advertising community, who primarily know us for our design and motion graphics work, just how versatile we are,” said Michael Waldron, nailgun* Co-Founder/Creative Director. “We wanted to showcase our character-based animation work and how seamlessly we can meld it with our design and live action capabilities. Converse seemed like a natural to work with for this because, it is one of those brands that people love to personalize and make their own.”