21st Century Hustle

Since the onset of the internet age, the fate of the broadcast industry has been in discussion. While the internet is not yet a TV killer, media heavyweights are testing the waters of convergence, with a new web series called  The Broadroom.

“The Broadroom” is a four-part web series created in partnership with Meredith’s More magazine and Co.Op TV, sponsored by Maybelline New York’s Color Sensational lipstick. The first episode premieres today, at Maybelline.com/TheBroadroom, and features a cast including Jennie Garth (“90210″), Jennifer Esposito (“Samantha Who?”) and Talia Balsam (“Mad Men”), and veteran sitcom director Ellen Gittelsohn (“Roseanne,” “Designing Women,” “Fresh Prince of Bel-Air”). (via adage.com)

While The Broadroom is just a four part series, it signals a shift in media thought. Check out the first episode at www.thebroadroomonline.com

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