Jason Geter on getting his label and artist T.I. off the ground:
There was no real template, it was just go hard literally every day. We got an apartment together, me and Tip. Every day our mission was, what are we gonna do, what club we going to? What show we gonna do? Like literally every day that’s what it was. Dedication. A lot of times people never really, really go in hard. We were really doing it full time. Every week, I would go to Barnes & Noble and read Billboard magazine. Sitting with stacks of magazines, highlighting stuff, rip out pages. Not just doing the work but educating ourselves as well. That’s why we knew our value.