peanutbutter

PEANUT BUTTER PAUL

Lunchables Comercial feat. Peanut Butter Jelly Time. Somewhere right now kids is loosing their minds dancing around the house. I am super proud of Dj Chipman (a Miami Dj Legend) and I am glad that we were able to work on this deal and get it done. Big shout out to the creative team at mcgarry/bowen and especially Kaylyn who did the hard work of making sense of a unique licensing situation.

rickross

RICK ROSS TOY DRIVE

For the sixth year, Rick Ross Charities spreads some holiday love in the city of Miami Gardens. The drive was filmed in my neighborhood at Scott Park (the park I grew up on) and it speaks to the diversity of our neighborhood. As State Senator Oscar Braynon II states “We are all bruhs and grew up in the same neighborhood. A politician, an athlete and a rapper.”

swiss-melo

SWIZZ BEATS INTERVIEWS CARMELO

This is a piece we shot for Haute Living Magazine during their December/January cover shoot with Carmello Anthony. The interview you see was totally unscripted and impromptu as Swizz came through the shoot just to show Melo some love. There were no PR agents, just two cats rapping. With that said I really respected how Melo handled the questions as straightforward as he could given the lockout negotiations were still in effect.

steve-jobs

STEVE JOBS- BILLION DOLLAR HIPPIE

Full 1 hour BBC Documentary on Steve Jobs.